The existing website had a cluttered interface all on one page, making it challenging for users to find relevant information quickly.
Lack of Visual Appeal:
The website lacked engaging visuals, relying mostly on stock images and generic graphics, which resulted in a dull and impersonal user experience.
The color palette and typography did not align with Valtio.io's branding, creating a disjointed visual identity.
Based on the research findings, the following design goals were established for the website redesign:
Simplify the interface and streamline the navigation to improve usability and reduce cognitive load for users.
Integrate contemporary design elements and assets to give the website a fresh and up-to-date look.
Create a warm and approachable visual tone to make users feel welcome and comfortable while navigating the website.
Through a strategic redesign process focused on simplicity, modernization, and the integration of custom illustrations, the Valtio.io website has undergone a transformation that aligns with the company's goals of providing a user-friendly and visually appealing platform for financial management. The redesign successfully addresses the previous limitations of the website, resulting in improved user experience and increased user engagement.